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The Documentary ArchivesNew York Timeshas acquired The Wirecutter, an online product review website focused on technology and consumer goods, and its sister site Sweethome.

Recodefirst reported the deal, and said the Timesis paying more than $30 million for the website.

The acquisition comes as the Timesis working toward a lofty goal of doubling its digital revenue to $800 million by 2020. The company has found some success with its online subscription model but is suffering from the same print slowdown as the rest of the newspaper industry.

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The Wirecutteroperates on a different model from most online publications. Instead of selling display ads, the company relies on people to click on links of the products they review. The site then makes money when people buy those products based on the traffic Wirecuttersends.

The Timesannounced the acquisition in a press release.

"We’re very excited about this acquisition on two fronts. It’s an impressively run business with a very attractive revenue model and its success is built on the foundation of great, rigorously reported service journalism," said Mark Thompson, president and CEO of The New York Times Company, in the press release.

Wirecutterwas started by Brian Lam, a former editor at Gizmodoand Wired. Lam is staying on in an advisory role, while the site's editor-in-chief and product director will retain their positions.

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"The New York Times is the perfect home for The Wirecutter because of our shared love and commitment to reader service and public good through rigorous reporting. And most important, we're thrilled to have the chance to help Times readers find great gear that can improve their lives," Lam said in the press release.

The Timeshas been working with Wirecutterfor a while, with the paper using the website's content to put together pieces like a guide to the best wireless routers.

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